Revolutionizing Auto Marketing
In a groundbreaking move, we introduced an Augmented Reality app for Renault's New Megane activation campaign across 280 car retailers in Belgium and Luxembourg. The app showcased four key functionalities of the New Megane in AR. Users experienced 3D models coming to life on their smartphones by scanning stickers around the car. Engaging further, customers participated in a contest to win exciting prizes, including a VR headset and a dream vacation.