Dare, Win, Celebrate: Mumm's Innovative VR Experience by Brandspace (ex Big Bad Wolf)
In a bid to launch their new communication plan, Mumm sought an innovative brand experience. Brandspace delivered with the Mumm a multiplayer downhill ski race in Virtual Reality. The game, inspired by the motto "Dare. Win. Celebrate.," challenges players to navigate a ski slope and deliver a Mumm bottle to a party at the hill's bottom.
Mumm sets a trend as the first Champagne brand to introduce an interconnected VR experience, utilizing high-definition technology and a connected balance board. This virtual game has been deployed in various global points of sale in Belgium, France, Japan, Australia, and the USA.