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Digital art that brings prestige real estate to life

Deka Real Estate is a leading player in real estate investment and asset management, known for its sustainable approach and its commitment to enhancing the aesthetic value of its properties.

For its Paris property “Halles Victoire”, we designed an immersive installation that turns the elevator hall into a luminous aquatic environment.
LED screens integrated into the staircase envelop visitors in the impression of an infinite pool — sunlit water in gentle motion, where caustic reflections ripple across walls and floor, animating the architecture with a serene, fluid energy.

This installation does more than decorate a space: it creates emotion, redefines perception, and builds a sensory bridge between architecture and nature.
A concrete example of how digital art can enrich prestige real estate, blending technology, poetry, and elegance.

Production:
Brandspace
Architecture & art direction:
Jacques Van Haren
Technical integration:
LST
DEKA
DEKA
DEKA