Discover BASF in a Playful Way with Brandspace's Augmented Reality Experience
Transforming business-to-business communication, BASF engaged partners and customers at Anderlecht Stadium’s VIP lodge with a dynamic approach. Brandspace introduced an Augmented Reality (AR) experience, offering an exclusive and playful exploration of BASF's key aspects. Visitors used their smartphones to interact with a specially designed cube, revealing real-time 3D information on market shares, sales evolution, CSR values, and key figures. This innovative experience not only informs but also provides an engaging way for individuals to interact with BASF's information.